Lead generation ads linkedin2/22/2024 Where I see most people go wrong on LinkedIn is primarily a basic lack of understanding of people. It also has some incredible automation abilities and will produce epic results when done right. While it isn't my preferred place to consume content, it has been tremendous for us in terms of lead generation. To be completely honest, I slept on LinkedIn for a long time. Review your cold emails every week to ensure you're constantly improving and hitting these baseline numbers. Some baseline metrics to aim for in your B2B cold email campaigns are a 75% open rate, 10% reply rate and 2.5% meeting book rate. The best resources I've come across and used to learn the A-Z of cold email are Alex Berman's YouTube channel. Understanding that this is part of the game will help you persevere and succeed. It took us four months of trial and error before we found an email that really hit the mark.Īnd just a word of warning - no matter what, you will get people that dislike your email and will respond with criticism. It takes time to tweak, refine and improve upon your process. That said, don't expect to start emailing today and drumming up new business immediately. All seasoned cold emailers understand that it provides unparalleled scalability for the cost.
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